Making a BOLD statement after 40

Who is on the cover of fashion magazines? Jenner, Kloss, Hadid, Depp, etc...young women and even children are the IT models wearing designer labels on hanger bods. Why do we real women especially those over 40 succumb to a false life depicted by these waif mannequins which don't exist in real life if not for airbrushing and photoshopping? Craving to be just like them is just so vain and wishful thinking, ensued inevitably by sadness and depression knowing their waist line won't budge and a trip to Korea for plastic surgery is imminent?

Wherever you look, being young is constantly declared to be the ultimate goal of every beauty product on the shelf. I can't help but wonder id there is anything more realistic on TV targeting real women with real age? What is the point of advertising if not to a target audience who is comprised of over 45 women who have the spending power on beauty and fashion? What are they thinking when they make us invisible?

Things are changing recently albeit slowly. Older people are real women and they don't simply disappear off the radar when they turn 40! I start seeing fashion designers and bloggers celebrating mature women on catwalks, billboards, advertising commercials and talk shows, to name a few. We are encouraged to embrace ageing and see the beauty in it with evidences.

Julia Roberts, 49, 'the world's most beautiful woman' by People Magazine

Lauren Hutton, 73, modelling for Bottega Venetta and Calvin Klein front and centre

Gillean McLeod, 60, modelled for H&M

Lyn Slater, 63, campaigned for Mango 'A story of Uniqueness'

Amber Valletta, 43, on the cover of British Vogue

Jan de Villeneuve, 70


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Frances Dunscombe, 84, celebrating modern femininity

Maye Musk, 69, a model for 50 years

Yasmin le Bon, 52, the face of Winser London

Carol Middleton, 61, mother of the Duchess of Cambridge

Debbie Harry, 71, Diva of the Smoky Eye

Brigitte Macron, 64, First Lady of France

It is so refreshing to see older faces celebrating their maturity and sharing their love of fashion and style. I hope this is not just a passing fad as we older women are for life, not just for this season's marketing. Don't we all want to look healthy, stylish, modern and relevant? 

Amen.